I am a HUGE advocate of specializing. With a wedding planner niche or specialty, you’ll have less competition and will likely make more money.
Listen to the Episode – #400
Podcast: Play in new window
Here are four (4) not-so-obvious wedding planner specialties to consider
Niche #1: Offer All Inclusive Wedding Planning
Become a one-stop-shop for couples getting married in your area.
If you have your own venue, this is a no-brainer. But what if you’re home-based?
Good question! The answer is to bundle a group of wedding planner services from 3rd-party wedding vendors and offer one flat price to your clients.
Your clients pay you the wedding planner directly and you pay each wedding vendor for their services. The difference is your profit.
Niche #2: Work with Select Local Wedding Venues, Only!
Limit the weddings that you plan to a handful (2 or 3) local wedding venues. Weddings happening anywhere else are bespoke and are accepted on a case-by-case basis.
You become the wedding specialist for that particular venue.
The couples getting married pay your fee directly to you OR the venue may choose to tack it on to their own advertised wedding planning package.
Niche #3: Plan Pre- and Post-Wedding Celebrations
With this specialty, you won’t actually plan weddings. Instead you’re the go-to person for engagement parties, bachelorette or bachelor parties, hen or stag nights, bridal showers, wedding rehearsal dinners and post-wedding brunch events.
Similar to the all-inclusive arrangement, you’ll need to spend time negotiating deals with area venues, entertainment, rental companies, etc.
Keep in mind your clients may not be the engaged couple. Relatives and wedding party members – the folks who are likely to be hosting these types of events – need to know that you exist
Niche #4: Plan Speedy Weddings
A wedding planner who specializes in putting a wedding together in a matter of weeks instead of months certainly stands out!
Couples who are flexible and willing to do things differently – e.g. host a wedding on a weeknight, perhaps or forego some of the traditional ‘rules’ for tying the knot are ideal for this type of specialty.
Repeat after me: “There are Riches in Niches!”
A wedding planner niche is a good thing! The wedding planning market is crowded. Give yourself a chance and stand out by being different.
Once you settle on a niche, you must promote it…don’t bury it. And, it’s okay to turn away potential business. Every wedding is not for you.
Additional Wedding Planner Niche Episodes
- Episode 370: Pop-Up or Quick Weddings as a Niche – WeddingsforaLiving.com/370
- Episode 390: “How Do I Select a Wedding Planner Niche?” – Weddingsforaliving.com/390
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Good points, I remember all these points and plan my wedding beautifully. Thanks for sharing.
Thank you so much for your positive words. 🙂
I’m really new to the industry and I think i have a great idea for a niche but I’m not sure if it can really count as a niche. I had the idea for my niche to be themed weddings. For example Game of Thrones themed or even Medieval themed. My point is I’m very good good at creating a scene. I’ve been doing since high school. In any case, I was wondering of this sounded like a good idea to you? Or really anyone? I’m just concerned it may not make any sense. Please help! Also, your podcast and articles are what got me to decide that I wanted to be a wedding planner! Thanks so much for all you do!
Thank you for writing. If you’re drawn to a certain theme, there’s a good chance that others are too.
But the important consideration for you as a potential business, is whether or not there’s enough demand for your niche to support a business that will make you money.
You’ve got some research to do. Where is someone who wants a Medieval themed wedding likely to go? Perhaps you could get started by officiating weddings – simply promote yourself as someone who specializes in themed weddings and BAM! you’ve instantly separated yourself from any other wedding officiant in your area. If couples are rushing to get in contact with you, you’ll know you’re on to something. Then, you could branch out and add wedding planning services. That’s an inexpensive way to get started while you research the wedding industry and fine-tune how you want get started at the same time.
I hope this helps.:)