With a wedding planning niche you get to plan the weddings you truly want to work on.
Creating a niche for your business is nothing new. We all know what an attorney does for a living and there are several attorneys out there. But an attorney that specializes in patent law, for example, is a specialist. If you need legal help with filing a patent, you're likely to want to see the specialist…not a generalist.
Nevertheless, people are terrified of niches and specialists! Scared that they'll lose customers if they carve out one special area for their business. I was one of those people.
As a wedding specialist you become more attractive to the right clients. And let's face it, there is no better reaction than when someone else sees your message; sees your website; reads your business card and says to themselves, “This is it!. This is what I've been looking for!”
Clarity attracts money
By clearly defining what you do as a wedding planner specialist you're setting yourself apart.
It becomes easier to market what you do and you forget all the other irrelevant noise and zone in the wedding industry. When you have a specialty you have less competition. Less competition means you get the lion's share of clients. KA-Ching!!
The key, of course, is you've got to pick an area where the demand exceeds supply. Once you do that, you're on to a winner. The vast majority of wedding planners are still trying to develop their time and energy chasing the same clients.
Why don't you go after a different kind of bride?
Use your style, background and passion to create a niche
There are lots of different ways that you can specialize and create a wedding planning niche.
Take some time to brainstorm on the types of weddings that you enjoy the most. Forget your inhibitions for a moment and let your mind wander on things that are a part of you; things that you're drawn to.
Once you come up with a niche, instead of revamping your entire website, create one page or a category and focus your specialty there. Include tips and suggestions and encourage visitors to contact you. Include your office telephone number and/or email.
Next, buy a domain name that rings true to your specialty and redirect the URL to your specialty page or category. This way you can highlight and promote this special URL everywhere — social media, postcards, word-of-mouth, etc. — to see what type of interest you receive.
If it turns out that your wedding niche is doing really well, then you can go through an entire website makeover.
Seriously consider a wedding planner specialty if don't already have one and share your feedback in the comments, below, or on the Listener Talkback Line: +1-202-681-2126.