When an item or service is made-to-order, just for you, it's described as bespoke, a term heard more frequently in the United Kingdom.
Bespoke items or services take more time to produce and often equate to luxury (not quite the same thing as having a readily available product personalized).
For a wedding, bespoke items may include wedding stationery, wedding jewelry, a bridal gown, a suit, even shoes!
Clients who request bespoke service or products are usually involved in the creation process from beginning to end.
Merriam-Webster Online Dictionary
bespoke (adjective)1.
a) - custom-made a bespoke suit
b) dealing in or producing custom-made articles
2.
dialect - engaged
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