How much should you charge for your wedding planner services?
That has to be THE most frequently-asked question when it comes to starting a wedding planner business. And, making the decision to simply charge what other wedding planners in your area charge is NOT the way to run a business.
Think this Through
First, in order to get your wedding planning business off the ground, you need to create a plan. A road-map. Otherwise, you won't know where the heck you're going!
Second, figuring out how much to charge your potential clients to plan their wedding is an integral part of said plan.
Here's, the thing. The way you determine how much to charge is directly related to:
- Your hands-on wedding planning experience
- The cost of weddings in your area (traditionally, wedding planner fees takes up approximately 10% of the wedding budget)
- Your brand and your reputation –
- Whether or not you're a specialty wedding planner (i.e. you plan weddings for a particular niche)
- The cost to run your wedding planning business
- The value that potential customers see in what you can do for them
- What the local wedding market will bear
- Your income goal (i.e. how much do you need to make each month)
- and a few other factors…
This is What I Did…
As a new wedding planner, I struggled with ‘how much to charge'. But, once I decided what my hourly rate was (which I still believe isn't enough) and assigned it to the amount of time it took for me to accomplish various wedding planning tasks, pricing got a little easier.
Have a listen to this episode (it's less than 30 minutes long) to find out if my pricing method works for you. It may. It may not. Either way, I'm sure it will get you thinking. 🙂