{"id":9605,"date":"2016-11-17T21:02:23","date_gmt":"2016-11-18T02:02:23","guid":{"rendered":"https:\/\/weddingsforaliving.com\/?p=9605"},"modified":"2017-01-24T15:37:47","modified_gmt":"2017-01-24T20:37:47","slug":"4-wedding-planner-niches-wfal400","status":"publish","type":"post","link":"https:\/\/weddingsforaliving.com\/4-wedding-planner-niches-wfal400","title":{"rendered":"4 (more) Wedding Planner Niches – WFAL400"},"content":{"rendered":"

I am a HUGE advocate of specializing.\u00a0 With a wedding planner niche or specialty, you’ll have less competition and will likely make more money.<\/p>\n

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Listen to the Episode – #400<\/h3>\n
\"Play\"<\/a><\/div>\n

Podcast: Play in new window<\/a><\/p><\/div><\/div>\n

Here are four (4) not-so-obvious wedding planner specialties to consider<\/p>\n

Niche #1: Offer All Inclusive Wedding Planning<\/h2>\n

Become a one-stop-shop for couples getting married in your area.<\/p>\n

If you have your own venue, this is a no-brainer.\u00a0 But what if you’re home-based?<\/p>\n

Good question!\u00a0 The answer is to bundle a group of wedding planner services from 3rd-party wedding vendors and offer one flat price to your clients.<\/p>\n

Your clients pay you the wedding planner directly and you pay each wedding vendor for their services.\u00a0 The difference is your profit.<\/p>\n

Niche #2: Work with Select Local Wedding Venues, Only!<\/h2>\n

Limit the weddings that you plan to a handful (2 or 3) local wedding venues.\u00a0 Weddings happening anywhere else are bespoke and are accepted on a case-by-case basis.<\/p>\n

You become the wedding specialist for that particular venue.<\/p>\n

The couples getting married pay your fee directly to you OR the venue may choose to tack it on to their own advertised wedding planning package.<\/p>\n

Niche #3: Plan Pre- and Post-Wedding Celebrations<\/h2>\n

With this specialty, you won’t actually plan weddings.\u00a0 Instead you’re the go-to person for engagement parties, bachelorette or bachelor parties, hen or stag nights, bridal showers, wedding rehearsal dinners and post-wedding brunch events.<\/p>\n

Similar to the all-inclusive arrangement, you’ll need to spend time negotiating deals with area venues, entertainment, rental companies, etc.<\/p>\n

Keep in mind your clients may not be the engaged couple.\u00a0 Relatives and wedding party members – the folks who are likely to be hosting these types of events – need to know that you exist<\/p>\n

Niche #4: Plan Speedy Weddings<\/h2>\n

A wedding planner who specializes in putting a wedding together in a matter of weeks instead of months certainly stands out!<\/p>\n

Couples who are flexible and willing to do things differently – e.g. host a wedding on a weeknight, perhaps or forego some of the traditional ‘rules’ for tying the knot are ideal for this type of specialty.<\/p>\n

Repeat after me: “There are Riches in Niches!”<\/h2>\n

A wedding planner niche is a good thing!\u00a0 The wedding planning market is crowded.\u00a0 Give yourself a chance and stand out by being different.<\/p>\n

Once you settle on a niche, you must promote it…don’t bury it.\u00a0 And, it’s okay to turn away potential business.\u00a0 Every wedding is not for you.<\/p>\n

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Additional Wedding Planner Niche Episodes<\/h2>\n