{"id":83,"date":"2011-06-03T13:26:39","date_gmt":"2011-06-03T17:26:39","guid":{"rendered":"http:\/\/wp.weddingsforaliving.com\/?p=83"},"modified":"2016-07-22T15:12:50","modified_gmt":"2016-07-22T19:12:50","slug":"wedding-idea-kit","status":"publish","type":"post","link":"https:\/\/weddingsforaliving.com\/wedding-idea-kit","title":{"rendered":"Create a Wedding Idea Kit for Brides"},"content":{"rendered":"
Brides and grooms who are planning a wedding desperately want help in making the right decisions \u2013 they want \u2018trustworthy\u2019 information\u2026and they would love for it to be free! The wedding planning company that is smart enough to give potential clients what they want – that’s you (you clever so-and-so) \u2013 goes a long way to gaining their prospects\u2019 trust\u2026and ultimately their business.<\/p>\n
I refer to my free information for brides as my Wedding Idea Kit. Basically it’s a packet full of useful articles, tips and ideas that are affordable and doable created for prospects.<\/p>\n
Each idea or topic is presented as an individual tipsheet and then packaged together (either with a paper clip, binder clip or presented inside a folder) as a ‘kit’. It’s inexpensive and very effective!<\/p>\n
No need to reinvent the wheel, here! Simply select a few topics\/articles that a bride-to-be might find useful. Flip through some of your bridal magazines for inspiration and then create each tipsheet (in Microsoft Word or Publisher, for example) and dedicate each topic to its own page(s). The possibilities are endless and only limited by your wonderful imagination!).<\/p>\n
Here are a few suggestions of what to include in your very own Wedding Idea Kit (and you can call your information packet whatever you want–‘Wedding Information Kit’ is what works for me.)<\/p>\n
I’ve indicated with an asterisk the documents that I personally include in my own Wedding Idea Kit:<\/p>\n
Again, these suggestions are just to get you thinking. There are tons more ideas you can use. Just remember that you can’t use all of them. Pick out a few of your favorites and get started.<\/p>\n
If you sell wedding invitations, give prospects an incentive to order their stationery from you and include a gift certificate in your Wedding Idea Kit. (After all, they have to get invitations somewhere, right?!)<\/p>\n
Don’t ever be afraid of ‘giving away’ too much information with your Wedding Idea Kit. Creating this kit will position you as THE local wedding expert and brides will gravitate towards you. (Send the kit to a few media contacts, too!)<\/p>\n
The beauty of the Wedding Idea Kit is in the design and packaging. Make sure everything looks consistent–same font, some colors, etc.–for each tipsheet and be sure to include your company name and contact info on each page. (If you’re using Microsoft Word, utilize the Header\/Footer function for this.)<\/p>\n
Make sure the style reflects who you are. And most of all have fun with this!<\/p>\n