Play in new window<\/a><\/p><\/div><\/div>\nCreating a niche for your business is nothing new.\u00a0 We all know what an attorney does for a living and there are several attorneys out there.\u00a0 But an attorney that specializes in patent law, for example, is a specialist.\u00a0 If you need legal help with filing a patent, you’re likely to want to see the specialist…not a generalist.<\/p>\n
Nevertheless, people are terrified of niches and specialists!\u00a0 Scared that they’ll lose customers if they carve out one special area for their business.\u00a0 I was one of those people.<\/p>\n
As a wedding specialist you become more attractive to the right clients.\u00a0 And let’s face it, there is no better reaction than when someone else sees your message; sees your website; reads your business card and says to themselves, “This is it!.\u00a0 This is what I’ve been looking for!”<\/p>\n
Clarity attracts money<\/h2>\n
By clearly defining what you do as a wedding planner specialist you’re setting yourself apart.<\/p>\n
It becomes easier to market what you do and you forget all the other irrelevant noise and zone in the wedding industry. When you have a specialty you have less competition.\u00a0 Less competition means you get the lion’s share of clients.\u00a0 KA-Ching!!<\/p>\n
The key, of course, is you’ve got to pick an area where the demand exceeds supply.\u00a0 Once you do that, you’re on to a winner. The vast majority of wedding planners are still trying to develop their time and energy chasing the same clients.<\/p>\n
Why don’t you go after a different kind of bride?<\/p>\n
Use your style, background and passion to create a niche<\/h2>\n
There are lots of different ways that you can specialize and create a wedding planning niche.<\/p>\n
Take some time to brainstorm on the types of weddings that you enjoy the most.\u00a0 Forget your inhibitions for a moment and let your mind wander on things that are a part of you; things that you’re drawn to.<\/p>\n
Once you come up with a niche, instead of revamping your entire website, create one page or a category and focus your specialty there. Include tips and suggestions and encourage visitors to contact you.\u00a0 Include your office telephone number and\/or email.<\/p>\n
Next, buy a domain name that rings true to your specialty and redirect the URL to your specialty page or category.\u00a0 This way you can highlight and promote this special URL everywhere — social media, postcards, word-of-mouth, etc. — to see what type of interest you receive.<\/p>\n
If it turns out that your wedding niche is doing really well, then you can go through an entire website makeover.<\/p>\n
Seriously consider a wedding planner specialty if don’t already have one and share your feedback in the comments, below, or on the Listener Talkback Line: +1-202-681-2126.<\/p>\n
HAPPY PLANNING!<\/strong><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Work the weddings YOU want by specializing.<\/p>\n","protected":false},"author":1,"featured_media":7197,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[116],"tags":[261,129],"post_series":[],"yoast_head":"\n
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