do<\/strong> reoccur.<\/p>\nThe good news is that local professional wedding vendors fit the bill.<\/p>\n
Strong Wedding Vendor Relationships = Clients<\/h2>\n
In most communities, the wedding professional \u2018circle\u2019 is rather close-knit; after all, wedding vendors see one other at the various weddings they\u2019re hired for. If you\u2019re a wedding photographer, there\u2019s a good chance you\u2019ll work alongside the same DJ and caterer several times this year. And of course, as the wedding photographer, you get to see firsthand how well (or not) the DJ livens up the wedding reception and how good the food is.<\/p>\n
This means that when your new wedding photography clients mention that they\u2019re not having much luck finding a good DJ for their wedding, you have a recommendation for them.<\/p>\n
This is why developing relationships with area wedding professionals is so important for you as a professional wedding planner. When other vendors know what it is that you do and especially when they see how much easier the wedding flows when you\u2019re the point-of-contact, they\u2019ll begin to send you business.\u00a0 Just. Like. That.<\/p>\n
Being a ‘Local Wedding Expert’ = Clients<\/h2>\n
Positioning yourself as the local go-to wedding expert is other favorite answer I give\u00a0 for attracting customers for your wedding planning business.<\/p>\n
The truth is that the majority of couples planning a wedding won\u2019t consider hiring a full-service wedding planner.\u00a0 They won\u2019t.\u00a0 But, what\u2019s almost guaranteed is that couples planning a wedding will<\/em> search online for wedding planning help;\u00a0 whether it\u2019s to find a wedding reception site or\u00a0 special wedding day transportation.<\/p>\nSo, imagine if your local wedding website or blog displays in a bride\u2019s search results? And, then, imagine if she spends the next 30 minutes or so on your website reading a series of your local wedding \u2018how-tos\u2019\u2026?\u00a0 And, then, what if she clicks on the \u2018About\u2019 link to find out who, exactly, knows so much about the local wedding scene\u2026?<\/p>\n
And then, on a whim, she keys in your telephone number\u2026<\/p>\n
Just like that, you have a potential customer — who wasn\u2019t even looking for a professional wedding planner!!– speaking to you, 1-on-1,\u00a0 about her local wedding plans.\u00a0\u00a0 All because you were smart enough to share need-to-know information on your local wedding blog.<\/p>\n
No advertising. No cold calling. (Yesss!)<\/p>\n
Most of us do business with people we like and trust (how often have you heard THAT?!). But it\u2019s so true. So, as you build your wedding business it\u2019s important to position yourself as a THE local wedding expert who provides tons of information about planning a local wedding so that you can remove the barriers and concerns that most people have when they contact a business or professional they’ve never heard of.<\/p>\n
The more time that someone who is planning a wedding spends absorbing the content that you\u2019re providing, the more likely it is that they\u2019ll want to get in touch with you when they need the service or product that you offer.<\/p>\n
What Can you Do to Help Potential Clients?<\/h3>\n
The next time you come across a potential client for your wedding planning business, forget the sales pitch and what you’re trying to ‘get’ and ask yourself, \u201cWhat can I do to help this person?\u201d<\/em>\u00a0 Go into ‘give’ mode.<\/p>\nHere are a few examples of Give-to-Get Marketing for Wedding Planners:<\/p>\n
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