{"id":6372,"date":"2015-01-25T16:04:13","date_gmt":"2015-01-25T21:04:13","guid":{"rendered":"https:\/\/weddingsforaliving.com\/?p=6372"},"modified":"2016-09-12T10:44:58","modified_gmt":"2016-09-12T14:44:58","slug":"378-wedding-niches-wedding-business-truths-venue-idea","status":"publish","type":"post","link":"https:\/\/weddingsforaliving.com\/378-wedding-niches-wedding-business-truths-venue-idea","title":{"rendered":"LIVE! Wedding Niches, Wedding Business Truths, a Wedding Package Idea – WFAL378"},"content":{"rendered":"
January’s live wedding planner chat was a blast! Thank you if you were one of the live co-hosts in the chat room (I always<\/strong> learn something new from you. Always!).<\/p>\n We discussed a variety of wedding planner topics. \u00a0You’ll find most of the highlights below, but, to get all of the nuggets of information that come from a live chat session, listening to the audio is your best bet. \ud83d\ude42<\/p>\n **NOTE: This show was supposed to be about social media.\u00a0 It isn’t. I promise we will cover this topic soon (no, seriously, we will).<\/p>\n Podcast: Play in new window<\/a><\/p><\/div><\/div>\n Karisma is looking for help with selecting the right wedding planner niche.<\/p>\n If you decide to focus on a niche as a wedding planner (a very smart move, by the way), make the niche about you and what you’re drawn to.\u00a0 Pay attention to what appeals to you; whether it’s a certain portion of the wedding planning process or a particular style of wedding or perhaps you’re drawn to or are familiar with a specific demographic group.<\/p>\n Pam, on the other hand, would like to do both high-end and low-end weddings in her area. \u00a0How can she do both?<\/p>\n Whatever you decide to do, take the time to conduct research about the local wedding scene, beforehand.\u00a0 Make sure what you’re offering is desired or needed wherever you decide to establish your company.\u00a0 Then, if you decide to, pick a niche and stick with it.<\/p>\n Pam wants to know where, exactly, the wedding planner should position him\/herself on the actual wedding day.<\/p>\n By following the wedding day production timeline that you’ve created, not only will you and your team know which wedding activity is scheduled to happen when, but, you’ll also know where you, the lead planner, needs to focus your attention and, in turn, where you need to be positioned.<\/p>\n Running your own wedding business is so much more than actually planning weddings.\u00a0 As a wedding business owner-operator, you need:<\/p>\n Please, please, think through each of the points mentioned above before<\/strong> <\/em>you jump in and start your own wedding planning business.<\/p>\n Don’t underestimate the value of local wedding vendor and venue relationships.\u00a0 You need wedding vendors!<\/p>\n Approaching and hand-picking a few select wedding reception venues is a good thing.\u00a0 Make your initial contact with a venue or vendor about what you can do for them?\u00a0 Let them know that you’d like to send more business their way.<\/p>\n I love to read, but have so little time to do so.\u00a0 Listening to audio books is the next best thing!\u00a0 To download a free book on Audible — an Amazon company — go to ILoveAudible.com<\/a> for a free trial.<\/p>\n Here are a few books worth reading:<\/p>\n And, here are a few suggestions from my personal Audible<\/a> library:<\/p>\n Periodically, take a look at other companies (including \u00a0non-wedding industries) and see if there’s a way for you to emulate their process in your wedding company.<\/p>\n Here’s an example: Sandals is the leading Caribbean Destination Wedding Specialists who have made the all-inclusive wedding so appealing to lots of engaged couples.<\/p>\n Is there a way for you take Sandals’ all-inclusive business model and somehow apply that to the way that you plan weddings in your area?<\/p>\n Maybe you put together a package that includes a group of shots by a local photographer, a delicious prix fixe wedding menu from a favorite caterer, car service by a local limo company, and, of course, your wedding day coordination services.<\/p>\n Be sure to price this all-inclusive wedding package so that it covers each vendor’s fee (try to negotiate an exclusive price with each vendor that they won’t offer to anyone else. Ever!) and promote it at one or two of your hand-picked area venues.<\/p>\n Give it a try! \u00a0You might surprise yourself. \u00a0\ud83d\ude42<\/p>\n Here are some of the other comments and questions you’ll hear during this episode:<\/p>\n Here’s a list of the links mentioned in this episode<\/p>\n HAPPY PLANNING!<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Wedding Niches, Wedding Business Truths, Wedding Package Idea<\/p>\n","protected":false},"author":1,"featured_media":6427,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[91],"tags":[],"post_series":[],"yoast_head":"\nListen to this Episode<\/h3>\n
Selecting a Wedding Planner Niche…or Not<\/h3>\n
Wedding Day Coordination<\/h3>\n
The Truth about Running a Wedding Planning Business<\/h3>\n
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Got Vendors?<\/h3>\n
Books Worth Reading (and Listening to)<\/h3>\n
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A Lesson From a Prominent Wedding Company<\/h3>\n
Additional Questions & Topics<\/h3>\n
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\u00a0Links Mentioned<\/h2>\n
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