One of the most commonly asked questions in America is \u201cWhat do you do?\u201d<\/p>\n
As a professional wedding planner and business owner, your ability to answer this question in a way that piques the curiosity of the person who asks it can be a challenge.<\/p>\n
Basically, you only get one chance. The response that you come up with is often referred to as your \u2018elevator speech\u2019.\u00a0 The idea being that in the 30 seconds or so that it takes for an elevator (or lift, depending on where you are in the world) to get to the selected floors, you are able to succinctly tell someone what it is that you do.<\/p>\n
It\u2019s actually a pretty important and potentially very effective tool for marketing your wedding business, IF<\/em> you get it right.<\/p>\n Unfortunately, the majority of elevator speeches are dry; oftentimes, they’re all about the business owner and packed with factual stuff that the listener really doesn\u2019t care about.\u00a0 \ud83d\ude41<\/p>\n If you\u2019re getting a glazed over look or a candid \u2018that\u2019s nice\u2019 type of response when you excitedly tell someone “I’m a wedding planner,” then it\u2019s time to work on upgrading your elevator speech.<\/p>\n Follow these three (3) simple steps:<\/p>\n First, clearly define who your ideal client is.\u00a0 And no, the answer is NOT simply \u2018brides\u2019. Remember, you cannot serve all of the brides out there.\u00a0 Specifically, who is your wedding planning business set up to serve?<\/p>\n Once you have that part figured out, use it as part of your opening sentence, for example:<\/p>\n I work with couples who need to get married in a hurry\u2026<\/p><\/blockquote>\n Next, take a moment to determine what the biggest<\/strong> problem is that your target clients face.\u00a0 And make sure it\u2019s a problem that you can and do solve.<\/p>\n For example:<\/p>\n \u201cI work with couples who are planning a last-minute wedding, but are worried about finding a venue and all the vendors they need in time for the wedding date.\u201d<\/p><\/blockquote>\n Alternatively, you can choose to focus on what your target clients desire<\/strong> instead of the big problems they\u2019re facing.<\/p>\n You could say:<\/p>\n I work with couples who have less than six weeks to plan a wedding but still want a really high-end event.<\/p><\/blockquote>\n However, most people act much faster and pay more money, if you\u2019re able to fix or solve their problem.<\/p>\n If you follow the first two (2) steps, there\u2019s a very good chance that the person you\u2019re talking to is going to want to know more.\u00a0 [“High Five!!”]\n When you get that positive, inquiring, reaction, resist the urge to tell them all about HOW you do what you do.\u00a0 Because, honestly, the only thing that most folks want to hear about is the ‘magic pill’.<\/p>\n Give them the WHAT, not the HOW. Don\u2019t ruin your great intro and lose their interest with information overload!<\/p>\n Try:<\/p>\n “We provide one-stop, all-inclusive, local wedding packages in 90 days or less at select area venues.<\/p><\/blockquote>\n Just give them the end result.<\/p>\n I promise you that if you do this, the people you meet and talk to will relate to what you say and even if they\u2019re not a potential client for your wedding planning business, they probably know (and will refer) someone who is.<\/p>\n HAPPY PLANNING!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Tips for crafting an attention-getting elevator speech.<\/p>\n","protected":false},"author":1,"featured_media":4716,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[28],"tags":[162,74,137],"post_series":[],"yoast_head":"\n1. Know your Client<\/h2>\n
\n
2. Explain the Problem you Fix<\/h2>\n
3. Share the WHAT, Not the HOW<\/h2>\n
A Few Pointers<\/h2>\n
\n
\n
\n