{"id":459,"date":"2011-05-30T15:44:34","date_gmt":"2011-05-30T19:44:34","guid":{"rendered":"https:\/\/weddingsforaliving.com\/?p=459"},"modified":"2019-09-07T09:37:52","modified_gmt":"2019-09-07T13:37:52","slug":"word-of-mouth-marketing-for-wedding-planners","status":"publish","type":"post","link":"https:\/\/weddingsforaliving.com\/word-of-mouth-marketing-for-wedding-planners","title":{"rendered":"The Truth About Word of Mouth Marketing"},"content":{"rendered":"
Marketing experts claim that one referral-generated call is equal to 12 cold calls.<\/p>\n
Think about that for a moment.<\/p>\n
Someone who is referred<\/strong> to your wedding planning business is the equivalent of you taking the time and energy to get 12 potential clients to even look<\/strong> your way!<\/p>\n Follow these tips to dramatically increase referrals or word-of-mouth marketing for your wedding planning business:<\/p>\n A common misunderstanding is assuming that doing a great job automatically gets you referrals. Not so!\u00a0 Those around you–clients, vendors, friends–can’t possibly know you WANT referrals unless you tell them.<\/p>\n The truth is that a lot of the people you know think your business is exactly where you want it…unless you communicate otherwise.<\/p>\n Explain to family and friends why their referrals are so valuable to you and the ultimate success of your wedding business. Whatever you do, don’t beg or pressure anyone to refer clients to you. Try something like: “I get most of my business by referrals. It’s the best way I know to spread the word about what I do, so your recommendations are important to me.”<\/p>\nAsk!<\/h3>\n
Take Advantage of your ‘WOW’ Moments.<\/h3>\n