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#212-Wedding Ceremony Protocol, Finding Clients Overseas, Be a Mobile Wedding Planner, Wedding Internet Scams

During this episode of CONFETTI, discover how to provide guidance to clients about wedding ceremony protocol, hear tips for finding clients overseas, how to avoid Wedding Internet Scams and more.

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Are there enough clients in your area to make your wedding planning business a success?

Before you launch your wedding planning business, take some time to research what engaged couples in your area are looking for when it comes to planning their wedding.

Is it design?  Is it full-service wedding planning?  Or, maybe, it’s none of the above.  The important thing is to make this determination first!…instead of coming up with a specialty or niche that no one really wants or needs.

Not sure where to start?  Talk to established professional wedding vendors.  Caterers are especially helpful since most of  your client’s budget goes towards to this aspect of the wedding.

Wedding Ceremony Protocol

The type of wedding you’re planning determines the protocol you need to follow.  As a wedding planner, it’s your responsibility to know–or at least know where to go to find out–what’s supposed to happen when.  Your clients will look to you as the authority when it comes to etiquette and protocol.  Having a good wedding etiquette book on hand is a lifesaver and helps to position you as a wedding planner expert.

Finding Bridal Clients who are Overseas

When you’re located many miles away from your potential client base, you have to be creative to make your wedding business visible.

Creating content on your site about the area/destination you’re targeting is good start.  For example, if i’m located in Washington DC, but I want to work with clients outside of the country who want to get married in DC, I would include several articles on my website about the Washington DC area including romantic places to dine, quirky tourist attractions.  Doing this increases the likelihood that Google and other search engines will find my site.

Also, connecting with the local tourism board, area embassies and consulates is a great way for others who cross the paths of your potential clients to market your wedding planning business for you.

Be a Mobile Wedding Planner

If you’re an officiant, why not market yourself as a mobile wedding planner?  Your client picks the location and you show up with photographer, videographer and perhaps a small catering order.  Voila!  You are able to pull-off a smaller scale, all-inclusive wedding for local couples.

Avoid Wedding Planning Internet Scams

5 signs that the email you just received asking about your wedding planning services may be an online scam:

  1. The person contacting you is located several miles or continents away from you.
  2. The person seems anxious to pay, oftentimes prepay your wedding planning fee.
  3. The budget for their wedding is a substantial amount or more than the average ‘going rate.’
  4. They limit communication with you to email only and have no interest in speaking with you over the telephone.
  5. It sounds almost too good to be true…

MENTIONED IN THIS EPISODE…

  • Emily Post’s Wedding Etiquette book – Although I wasn’t always a fan of this book (thought it was rather dry and stuffy), it’s actually a really great resource when you’re not quite sure what needs to happen when for your client’s wedding.
  • Internet Crime Complaint Center (IC3) – If that last email you received from the couple overseas with an unlimited wedding budget asking about your wedding planning services sounded too good to be true, proceed with caution. It may be an Internet scam.  IC3 accepts online Internet crime complaints and provides free Internet Crime Prevention tips.
  • AFWPi – Association for Wedding Professionals International
  • Become a Destination Wedding Planner –

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